Dear Reader,
On a beautiful spring day twenty-two years ago I went striped bass fishing with a wildly successful business man named Chris. We were fishing the Susquehanna Flats located in the northern tip of the Chesapeake Bay.
Chris was a customer of the fishing site I ran. He and I had never met, but we fished the same area and we would exchange fishing reports via the site messenger app.
I heard he was a very successful business man. But he never let on to that. All we talked about was where we were catching fish.
One Wednesday morning I received a message and he asked if I wanted to go fishing on Friday?
Easy answer, "Yes", I replied.
While I was always excited to go fishing, I was most excited to get on a boat with him and learn how he became so successful.
We splashed the boat at the boat ramp early that morning. Excitement was in the air!
As we searched for fish, I started asking questions. How he got started? How he built his business? What mistakes he made he would do different? All between casts of course.
He talked about how he was in a band, played to pay his way through college. He explained how he wasn't a straight A student, or even B student. Mainly because he said he didn’t have much interest in sitting in classes to talk about theories. He wanted real knowledge from people in the game.
He made another cast. While stripping in the line he went on to say that after graduating college he decided to start a company.
I asked how he got that idea because it wasn't something I thought about right after college.
He explained that his mother had her own business and that inspired him. He said that the way he saw it, building a company seemed a lot better than working for someone else. And it seemed like the most certain way to have fun, make a lot of money and control his own time. Of course, so he could go fishing when he wanted.
Before meeting on Friday I made some calls to see if I could get some more information on Chris and his business.
I learned that he was working on his second company, he sold his first one to Merrill Lynch in his early thirties.
He took this current company public with a roll up of a few other firms. And what I didn't know, but learned later, was that he was about to sell it to Warren Buffet’s Berkshire Hathaway.
He had quite an impressive track record and I wanted to learn how he did it. I wanted to take his playbook and use it as a model to build, grow and sell my company!
We kept fishing and I asked him if he had any training on how to start and grow businesses. There answers I really wanted was...
"How can I do what you did? Make a lot of money and control my own time?"
Two thoughts that occupy any entrepreneur's mind.
“No formal training, but I’ll let you in on the secret…”, he started.
No sooner had he started his sentence to reveal the "secret", did he yell,
“Got him!"
As he set the hook on a huge striped bass!
It bent his rod almost in half and started ripping line off his reel. The line didn't stop going. It was like he snagged a semi truck going down the highway at 75mph.
Scared that he was going to run out of line on his reel and break off the fish, I started the boat engine and slowly idled in the direction of the line...
How Do People Build Businesses and Make a Lot of Money?
Have you ever wondered, as I did, how people like Chris do it?
Here I was with fishing with a guy who tells me he barely graduated college. He's rich, and started, built, and sold not one, but two businesses.
The second company bought by one of the greatest business people of all time, Warren Buffet.
I was thinking it was all about going to school and studying. Learning from Chris when it sounded like there was some other way that might get me there faster.
It isn’t always dedication, talent or some native intelligence. It isn’t that one person wants success and the other doesn’t.
We all want to achieve our goals, see our dreams come true, don’t we?
If all it took was “wanting” success there would be far more successful business owners than there are.
I’ll get back to the fishing story in just a minute, but the important part is what I learned later that day...
That is, the difference lies in what each person knows. And how he or she actually puts that knowledge to work.
And that’s why I’m writing to you about the EDGE Newsletter.
The EDGE Newsletter’s whole purpose is to give readers knowledge.
To show you the behind the scenes of how it’s actually getting done. From being in the game.
To give real insights that readers can use in business to achieve their goals. Whether that's to own their own time, be able to provide for other loved ones, or simply make a lot of money.
A Publication Like No Other
You see, the EDGE newsletter is a unique publication. It’s a monthly playbook about the inner game of building a business.
It gives readers an edge by providing the behind the scenes truth. How other businesses are actually do it.
The EDGE’s pages include a broad range of topics of interest and significance. Not only sales and marketing topics, but pieces about anything and everything that happens in the fast moving, daily life of business.
The business world is changing rapidly. Some things in business will never change. For example, revenue minus expenses always lead to a profit or loss. But...
Other things are evolving at the speed of light that can make the difference between making money and losing money.
Things like omnichannel marketing in the digital domain. Modern business software that can automate many of the core business tasks. Outsourced services that reduce costs.
Case studies from other companies that readers can replicate to use in their company.
There is new, cutting edge health research entrepreneurs need to know. Science backed protocols that help people stay energized while growing a business.
New things to invest in with the money that entrepreneurs make from their companies. Allowing them to exponentially grow their wealth.
Some of the information in the EDGE is unconventional.
Not just for the sake of being different, but because in modern day business you can't always depend on conventional wisdom, old ideas, or antiquated methods to achieve your goals.
Knowledge Is Power
Right now I’m looking over a few previous editions of the EDGE. One has an article about brainstorming. It's discussing recent research that shows how to do it correctly so you don't waste your, or your employees time.
It’s not an opinion piece, articles in the EDGE are supported by scientific studies or first hand, verifiable results.
There’s a column about some recent Facebook/Instagram ad campaigns. The conversion rate on the landing page is over 70%. The column shows the results and describes the set up so readers can replicate it.
There’s an investing piece revealing what stocks and ETF’s have resulted in a 12% return 2022 YTD. All while the S&P is down -9.34% at the time of this writing. And these investments are not in gas or oil.
In another investing article it talks about a company's mid year returns update. A company I'm an investor in. The update showed it has outperformed the S&P by 25% so far this year. I was a little shocked myself when I read it, but delighted to hear the news.
This isn't some special access investment. It's a company anyone can invest in with as little as a few hundred dollars to several million.
A stock featured in the EDGE newsletter has grown over 672% in the past five years. It's a company that is not well known outside of technology circles. Yet, it has over $2b in revenue. Analysts believe this company still has huge upside. Even in today's market, because of the problem it solves for software developers. The way I see it, software isn't going away any time soon. I own the stock.
I'm a self directed investor. These are examples from my personal investments that I write about. Verified by transactions in my Vanguard or other brokerage accounts.
On the peak performance: A piece details a scientific study that shows how changing one simple word in your self talk almost instantly increases your self confidence.
The power to change a not so good day, into a great one.
Page after page inside the EDGE is filled with significant knowledge that’s useful to you. Management tips, how to… become a better investor, achieve your peak performance, and be your best productive self.
All designed so you get the most out of your time, talent and ideas.
If you have never read the EDGE, you can’t imagine how useful it can be to you.
Much of the information that appears in the EDGE appears no where else. Certainly not online because it’s only published in print. Some may say that’s old school. That’s one person’s "opinion". We believe in and bet on science.
A study published in the Journal of Reading’s January 2019 edition did an analysis of over 33 high quality research sessions. The sessions tested students’ comprehension after they were randomly assigned to read on a screen or on paper.
The studies showed that students of all ages tend to absorb more information when they’re reading on paper vs. screens. Particularly nonfiction material.
Exactly what the EDGE provides.
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An Investment in Success
EDGE was founded as a playbook for business people like yourself. The plays that give you the edge to win in your business and in your life.
EDGE generates ideas and provides insights that allow you to be the very best version of you. For your business to be the best it can be.
Any one of the featured articles is surely able to provide a fantastic ROI on your investment in your business, in yourself, and your goals.
Now, I can’t promise you that success will instantly be yours when you start reading EDGE. But...
I can guarantee that you will find EDGE always reliable, always actionable, and always useful.
Warmly,
